UKNM: Internet advertising - abuse of hit rates

[Jo]

On the topic of Internet advertising, is there any means of verifying 

whether site owners are being accurate about their hit rates?  In my 

experience, exaggeration and outright lying are rife - as is the tendency 

to count total hits (with graphics and called frames), rather than total 

visitors.



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Jo @ CAN-U-HACK-IT

Internet and Publicity Services