UKNM: Egg shells out

[Ray Taylor]

As if by magic - following my comment on Egg's soufflé of a mortgage deal and the fact that they have advertised direct rather than online - I read of The Pru' subsidiary's £2.4 - £6 m AOL tenancy signup.


So looks like they _are_ willing to spend online, but with AOL rather than on the wider web. 


Who'll follow that one?


Ray Taylor

eyeconomy - the UK's first and foremost online media agency

020 8249 6313


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