Web Analytics Business Case


Need to convince your boss that using web analytics is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Web Analytics is a 21-page examination of how integrating and using a web analytics package can work for your company.

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Making metrics fun

I'm sitting innocently at my desk, chowing down on a sarnie from one of Soho's many fine eateries, flicking through the mountain of blog posts stacked up in Google Reader.

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Measurement Camp V

Regular, free meet-up of web developers; buzz monitoring folk; social media planners; smart PR people and more to solve the question: how do we measure social media?

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Date: 6 August 2008
Location: The Coach and Horses, UK

Chinwag Live: Measuring Social Media pics and podcast

The Chinwag Live 'on tour' session at Internet World provided another chance to dip into the debate that's emerging around measuring social media.

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Chinwag Live On Tour: Measuring Social Media

Sample some Chinwag Live action in Earls Court and get the lowdown on social media metrics at the same time...

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Date: 30 April 2008
Location: Earls Court, UK

Measuring Social Media follow-up

Chinwag Live sessions are designed to get a conversation going between the panel and the audience. As you'd expect, some subjects generate more chat than others. And some grow a life of their own.

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Measuring Social Media podcast released

Yup, the podcast version of Chinwag Live: Measuring Social Media is now available for download. It's been processed, buffed and chopped into three bite-sized pieces, then released into the wilds of the Internet.

There's 3 easy-to-use methods for getting hold of the audio:

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Chinwag Live: Measuring Social Media

What constitutes success in social media? Traffic? Return on investment? Accumulating social capital..? Discuss the issues at the next Chinwag Live session...

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Date: 18 February 2008
Location: The Slug & Lettuce (Downstairs), UK