media

media

The Tech Business MiniMBA #5: Effective Marketing with Social Media

'The Tech Business MiniMBA #5: Effective Marketing with Social Media' presented by Margaret Gold, founder of The Mobile Collective and co-organiser of Over the Air.

// more

Date: 20 June 2013
Location: The Young Foundation, UK

The SMW Travel Award Program is open for Entries!

Come Fly With Me

Experience the international side of Social Media Week. Enter the SMW Travel Award Programme for grants to see SMW overseas.

The global team are looking for one participant, one speaker and one event partner to send to one of our spectacular SMW Host cities. Fancy bopping over to Berlin, living it up in London or moving and shaking in Mumbai? Well now you can with SMW's help.

Submissions are open, enter now.

// more

Creating engaging, locally relevant and on-brand global content

Polkadot Global training workshop: how to create global content that is engaging, locally relevant and consistently on brand.

// more

Date: 26 June 2013
Location: The Hub, Kings Cross, UK

Looking for a New Job? Look No Further.

Will Work For Food

Chinwag's Careers Day at Digital Shoreditch is this Friday, May 24th to be exact. The companies are ready and waiting to find their next star employee. Grab yourself a ticket now, it's FREE.

Make the most of Friday, get the medical attention your cv needs at the surgery, wander upstairs for a workshop and catch a presentation in the main room, read the full agenda bellow.

The only thing left to do is introduce the final six companies exhibiting: Pharmiweb Solutions, Inspiring Interns, Harvest Digital, BrightLemon, Enternships, LGCH.

// more

Chinwag Psych Reading Round Up: Nudge Unit Failure, Live Brain Surgery and Young Materialism

chinwag psych 9th may header

Chinwag Psych was a huge success yesterday. We have our picks of recent revelatory reading just to keep the mind tintilated...
Handwritten revelations of the mind?
The controversial practice of graphology - deducing personality from handwriting - is still making headlines. Bad news for those of us from the 'chicken scratch' school of penmanship.
Many people, it appears, value the 'information' they can glean from a handwritten job application. Judgements can be made about the character of a person from the way that they write, let alone what they are writing. Would you pass the test? 
Find out more in Discovery News
Is advertising pushing youth materialism?
Over on Red Orbit, an intriguing article looks at a study by San Diego State University asking if teenagers are more materialistic and less likely to want to work to earn money, or if that is just the perception of an older generation.
Advertising could be driving teenagers to want more and work less. Understanding generational trends can mean the difference between a well placed campaign or a failed attempt - and so taking a look at what’s on the mind of a teenager might be less gross and more useful than you might initially think.
Read more here
Vorsprung durch technik? 
If you’re following business trends then you can’t help but notice how important machine learning is to big online companies. 
Amazon is naturally all over this, and is planning the development of a centre for cloud technologies in Dresden and Berlin. 
According to GigaOm, around 70 engineers will be hired to work on tech for management systems and operating systems as well as machine learning to be used across its businesses. 
Read more here
It’s only brain surgery...
Fancy watching a little live brain surgery? Hey, who doesn’t, right? There is an opportunity for those with a strong stomach to watch a live webcast of a minimally invasive brain aneurysm repair on May 23.
For the insatiably curious, it’s a chance to literally see what is going on inside a person’s head. 
Read more here
A healthy dose of neuro skepticism
It’s easy to be blinded by science, but critical thinking is also important when what you read may not have been interpreted correctly. 
Check out this interview in Forbes with neurologist and writer Robert Burton who has brought out a book that questions what neuroscience can and cannot do. Worthwhile reading for all of us and a good idea to help us take a closer look at the information that is presented to use because it’s ‘scientific’. 
Read more here
The nudge that failed
If you’re interested in behavioural psychology and economics then you will understand the term ‘nudge’ -  that is, using positive reinforcement and subtle suggestions to get a person to do something. 
But what if the information that nudge is based on is not quite right? 
The Guardian reports that the ‘nudge unit’ in the UK created by David Cameron has been accused by the VIA Institute in the US of bad practice after using the institute’s personality tests to pilot experiments despite being refused permission.
The problem is that the questionnaires used in the experiments were not validated scientifically and the results are pretty disturbing. 
Read more here

Chinwag Psych was a huge success last week. We have our picks of recent revelatory reading just to keep the mind tintilated...

Handwritten revelations of the mind?

The controversial practice of graphology - deducing personality from handwriting - is still making headlines. Bad news for those of us from the 'chicken scratch' school of penmanship. 

// more

Share This Live

Standage’s talk will be supported by an expert panel of speakers from top UK and international brands, organisations and agencies including:

// more

Date: 11 July 2013
Location: Microsoft, UK

Executive roundtable - Nothing left to see? The Future of TV and Video Advertising - 4th June 2013

Executive roundtable discussing the future of TV and video advertising with a panel of industry experts.

// more

Date: 4 June 2013
Location: One Alfred Place, UK

Three Cheers for Careers!

Bananas

The Chinwag Careers Day at Digital Shoreditch is May 24th. That, people, is next week.

The agenda and workshops will be published soon, but let us introduce to you some more of the delightful companies looking for you to join them.

The location is the wonderful Modern Jago. Then we'd like you to meet three of the exhibitiors: Microsoft, BPS and Farfetch...

// more

Nokia and Brilliant Noise at Chinwag Psych: "If you only get 6-7 hours sleep per night, you might as well be drunk"

chinwag psych 9th may header

Chinwag Psych brought experts from advertising and marketing who were eager to share their knowledge of machine learning, psychology and neuroscience. 

One highlight was seeing Nokia’s Global VP of digital and social marketing Chris Schaumann and Antony Mayfield, founder of the digital strategy agency Brilliant Noise discussing Nokia’s Smarter Everyday program.

// more

Briefing Event: Digital Innovation Contest - Fashion

IC tomorrow, a Technology Strategy Board programme, has launched the £120K Digital Innovation Contest - Fashion in collaboration with the British Fashion Council and the Tech City Investment Organisation. This briefing event will give applicants, investors and journalists the opportunity to find out more about the contest.

// more

Date: 23 May 2013
Location: Modern Jago, UK

Chinwag Psych Interview: Cat Jones, Unruly Media “Go Forth and Amplify.”

chinwag psych 9th may header

Chinwag Psych was a huge success, with a fantastic selection of great speakers sharing insights into how psychology, neuroscience and machine learning can open new avenues for business.

One of the day's speakers, Cat Jones, talks to Chinwag about her presentation.

As many of us online become accustomed to social sharing, it’s no surprise that there are practitioners looking into how it can be exploited.

// more

Facebook ROI Webinar

A Free Webinar from Comufy, focussing on a little used method of Facebook marketing that enables full visibility of customers at an individual level, and full attribution of all costs, activity and outcomes.

// more

Date: 21 May 2013
Location: (Webinar), UK

Join us for Breakfast, PR & Media at the Daily Record (Glasgow) on 21 May

Business Wire: FREE Breakfast Sessions on Media & PR. With the Commonwealth Games and the Ryder Cup on our doorstep in 2014, Event Scotland, Radio Clyde and the Press Association will provide insight into what their respective organisations are doing, discuss how the major sporting events will affect the media landscape and everything in between.

// more

Date: 21 May 2013
Location: Daily Record, UK

Chinwag Psych Interview: Fabian Stelzer "Changing Design to affect Consumer Decisions"

chinwag psych 9th may header


Tomorrow is the day for our
Chinwag Psych event where attendees can learn from the experts working with psychology, machine learning and neuroscience in business.

If you fancy a little food for your brain, grab a ticket and join us, it’s going to be a packed event with more than enough to inspire.

One of the great speakers in our lineup is Fabian Stelzer, co-founder and CEO of EyeQuant.

// more

#KittenCamp Vs BuzzFeed – Digital Shoreditch Special!

#KittenCamp Vs BuzzFeed in the ultimate viral showdown for Digital Shoreditch 2013. We'll also be joined by a host of awesome ad industry speakers, DJs and plenty of FREE beer!

// more

Date: 22 May 2013
Location: Cafe 1001, UK