media

When applying for the role of Head of Comms at FutureGov, I knew that the job posting would attract a lot of interest and high quality applications. Indeed, there ended up being several dozen people applying for the job.

I needed to make my application stand out.

Yes, I made sure to have a top notch CV, Covering Letter and References. But I wanted a little something extra to put my application on top of the pile.

There is an innate feeling in all of us to achieve progress, to advance, to solve problems. Emerging technologies have changed how we communicate and engage with the world.

We can now share our passions openly and across cultural and geographic boundaries.

One voice can ripple to millions.

Change is happening everywhere. Startups are disrupting entire industries and scaling their businesses globally. Tyranny, injustice and unethical behavior are being exposed. Groups are self-organizing to take positive action. Transparency, accountability, information sharing and collaboration are accelerating progress to levels never before seen.

A new report from The Beans Group reveals how to engage and influence a major slice of the youth market: freshers.

It's launched at the annual Youth Marketing Strategy conference in April.

Wrapping up SMW London, on Friday, September 28 2012, was our Tech 4 Good Showcase.

It featured social innovators showcasing their startups as part of our Disruptive Social Innovation Day, exploring how social media platforms, tools and technologies can be used to create social good.

Contributors included FairPhone, the world’s first ethically made mobile handset; #wewillgather, an initiative to get people together to do good things, as inspired by the upsurge of ad-hoc volunteering in response to the London riots, and DrDoctor, a start-up changing the way hospitals and patients communicate using mobile technology.

Dr. David Stillwell is Science Director at Cambridge Personality Research, and will be speaking at Chinwag Psych on May 9th. Concluding his discussion on Neuromarketing, which began with an analysis of EEG, he looks at the alternative...

Functional Magnetic Resonance Imaging (fMRI) uses huge, million-dollar magnetic scanners to see your brain without having to cut it open.

Resolution is relatively high – down to the millimetre range. It can also view deep brain regions as easily as areas on the surface. But it’s not without limitations.

Admonster OPS, April 23,  takes place at Etc Venues, 200 Aldersgate, London, and one lucky Chinwag reader will be attending free.

Admonsters OPS have given one ticket worth £395+VAT. The competition closes on April 12th - see below for entry details.

Can't Wait? Admonsters OPS have given us a discount code for all you readers of 15% off.

Chinwag Psych (@ChinwagPsych) is coming to London on Thursday May 9th.

It is a conference and online publication covering psychology, neuroscience and machine learning for business and marketing.

We have some super special speakers to share with you Leigh Caldwell, William Higham, David Stillwell and Benjamin Ellis.

Dr. David Stillwell is Science Director at Cambridge Personality Research. He will be speaking at Chinwag Psych on May 9th, but here’s a preview of his thoughts on the role of tracking Neuromarketing.

Science fiction tells us brain reading is inevitable, but current methods are woeful at providing anything but the most basic insights. The Guardian reports on ad men using brain scanners, while companies such as NeuroFocus use caps covered in electrodes (EEG) or magnetic scanners (fMRI) to find out what we’re really thinking.

Hosted at Hub Westminster on Wednesday, 26 September 2012, the SMW session Social CRM- A Practical Look at What it is and How to Get Started, explored the big questions:

• What it Social CRM? 
• What are the benefits?
• What are the barriers? 
• Is anyone using it? 
• How do I get started?

Sponsored by NixonMcInnes, the social business and digital innovation consultancy group, the session focused on the realities brands face when thinking about social CRM.