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Subject: Re: FLASH: OT: Convincing people of Flash
From: Linda Miller
Date: Tue, 15 Feb 2000 17:08:50 GMT

Marketing folks like statistics. Do some marketing research yourself. Build a presentation, as suggested by others, of compelling, emotional Flash sites. Back it with stats on how much it increased hits to the site, how much new business it generated, how much data it helped them gather that they wouldn't have had otherwise.

Also, find out what message Marketing is trying to convey and design your site to convey THAT message, not the message you think it should convey. Bring it home to the marketers - give them what they want and you'll greatly increase your buyoff. The idea is not to bring in Flash just because it exists, but because it can be used to communicate more effectively.

I run into clients all the time that don't want to use Flash, and most of them simply because a plugin is involved. In my cases they don't want someone to have to dl anything to view their content, and they don't want to develop and maintain two versions of the site. Even demonstrating how small, fast, and easy it is to get the player, they still fight it

Linda Miller
cottonhillsatcottonhills [dot] com

>>> "Paul Kilgour" <paulkatmobilixnet [dot] dk> 02/15/00 10:26AM >>>
Michael,

Without seeing your proposed new company site it's difficult to comment.
Though I have looked at the current one and it is very static.

Bosses can be very resistant to change. Marketing managers - in my
experience (apologies to any on the list) tend to be 'Yes' men, and *rse
lickers. They'll watch their own back whilst getting ready with the knife.
They are scared to make changes because if it all goes wrong it makes them
look bad, though they will attempt to pass the buck as far as it will go.
This is my experience of working with Marketing Managers. Others may be
different.

He/she is probably thinking 'If it aint broke. don't fix it'.

I agree with John Brzys, you should put a really cracking presentation
together. Take your boss through it gently. don't frighten him/her off with
the latest fully flashed up sites - if you do that, you've lost.

It may be that your company's site just needs a little flash pzazz, though
nothing 'in your face'. Some of the best sites I've seen in the past have
incorporated flash so well, that you really don't know it's there half the
time. But you would if you took it away.

Finally, remember one thing. When your boss eventually decides to go with it
it'll have been his idea. He'll get all the glory for your hard efforts! I
never new a marketing person that didn't take full responsibility for
everything that worked out well, then claimed they must have been 'on
holiday' when a bad decision was made!!

If it's a no go situation, then as someone else on the list said, try
looking for a new position to further your web/flash career. You're probably
worth it!

Regards,

Paul.
--
"There are few problems that can't be solved with high explosives."




> So I redesigned the corporate website on my own time, and without informing
> the company. They'd only just changed the site recently, and would not
> have gone for changing it again so soon. However, like most Irish
> companies, our website seems to be stuck in the early 90s.
>
> So I used Flash4 and the existing content to make it look more exciting.
> I showed it to the marketing manager, who spent most of the last month
> looking at our competitors' websites to see how we're doing.
>
> He took one look at it, and started talking rubbish about "bullet points"
> and animated gifs. He then alarmed me by showing some of his 'favourites'
> which consisted solely of the standard corporate fare (menu on the side,
> loads of text, links all over the place). I tried convincing him that an
> F4 demo would show us off a lot better, but he wasn't listening.
>
> How do I go about convincing someone that Flash is "where it's at", as
> opposed to a fly-by-night thing only geeks appreciate.
>
> Or am I wrong?
>
> http://homepage.tinet.ie/~mpgalvin/humour.html
> Because I'm worth it
>
>
> flasher is generously supported by...
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> flashforward2000 and The Flash Film Festival
> "The World*s Premier Flash Solutions Conference and Expo"
> March 27-29, Nob Hill Masonic Center, San Francisco, California
>
> -Register before Feb 25 and save $200!!-- www.flashforward2000.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> To unsubscribe or change your list settings go to
> http://www.chinwag.com/flasher or email helpatchinwag [dot] com
>

flasher is generously supported by...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
flashforward2000 and The Flash Film Festival
"The World*s Premier Flash Solutions Conference and Expo"
March 27-29, Nob Hill Masonic Center, San Francisco, California

-Register before Feb 25 and save $200!!-- www.flashforward2000.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To unsubscribe or change your list settings go to
http://www.chinwag.com/flasher or email helpatchinwag [dot] com


flasher is generously supported by...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
flashforward2000 and The Flash Film Festival
"The Worlds Premier Flash Solutions Conference and Expo"
March 27-29, Nob Hill Masonic Center, San Francisco, California

-Register before Feb 25 and save $200!!-- www.flashforward2000.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To unsubscribe or change your list settings go to
http://www.chinwag.com/flasher or email helpatchinwag [dot] com


Replies
  RE: FLASH: OT: Convincing people of Flas, joe shoults

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