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Subject: Re: UKNM: Funmail - The 'Big Yellow Envelope' Theory
From: Nabil Shabka
Date: Thu, 5 Aug 1999 17:20:36 +0100

Highly illegal to use 'the scrolling' method!

Tim Ireland wrote:

> As far as I understand it, a lot of Internet based competition winners are
> selected at random by their email address. I've mostly seen this done
> manually - i.e. someone scrolls down the list and picks a winner.
> I'm working on a theory that a cool Funmail address (such as
> shamelessatopportunist [dot] co [dot] uk or quiteatmouthful [dot] co [dot] uk ) can give you a slight
> edge here because it stands out - and/or brings a smile to the person who
> has been assigned this otherwise dreary exercise.
> Of course it doesn't guarantee you a win, but if your address ends up being
> within the field of vision it certainly has the potential to give you an
> edge over the other 50 or so other email addresses on the screen (thus the
> name of the 'Big Yellow Envelope' theory).
> We've had a couple of wins through a certain gaming site that shall remain
> nameless, so I'm pretty sure they use this system - but was curious to know
> if this really is the industry standard. If so, I can get on with some
> serious experimentation (and maybe win a car or two).
> Tim Ireland
> Senior Copywriter
> Email: timatdesignercity [dot] com
> URL: http://www.designercity.com

Nabil Shabka
50 Carnwath Road
London, SW6 3EG


Tel: 44-171-384 6980
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  Re: UKNM: Internet advertising for food , Ian Fenn
  UKNM: Funmail - The 'Big Yellow Envelope, Tim Ireland

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