Re: UKNM: Funmail - The 'Big Yellow Envelope' Theory

[Nabil Shabka]

Highly illegal to use 'the scrolling' method!


Tim Ireland wrote:


> As far as I understand it, a lot of Internet based competition winners are

> selected at random by their email address. I've mostly seen this done

> manually - i.e. someone scrolls down the list and picks a winner.

>

> I'm working on a theory that a cool Funmail address (such as

>

shamelessopportunist [dot] co [dot] uk or quitemouthful [dot] co [dot] uk ) can give you a slight

> edge here because it stands out - and/or brings a smile to the person who

> has been assigned this otherwise dreary exercise.

>

> Of course it doesn't guarantee you a win, but if your address ends up being

> within the field of vision it certainly has the potential to give you an

> edge over the other 50 or so other email addresses on the screen (thus the

> name of the 'Big Yellow Envelope' theory).

>

> We've had a couple of wins through a certain gaming site that shall remain

> nameless, so I'm pretty sure they use this system - but was curious to know

> if this really is the industry standard. If so, I can get on with some

> serious experimentation (and maybe win a car or two).

>

> Tim Ireland

> Senior Copywriter

> DESIGNERCITY LIMITED

>

Email: timdesignercity [dot] com

> URL: http://www.designercity.com


--

Nabil Shabka

BiblioTech

50 Carnwath Road

London,  SW6 3EG

UK


http://www.BiblioTech.net


Tel:  44-171-384 6980

Fax:  44-171-384 6981


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