RE: UKNM: Re : Mobile Commerce

[David Bentley]

I read that DoCoMo have invested in partnerships with those who have won G3

licenses in Europe - e.g. now owning 20-30% of the Orange license (I

think) - does that smell of impending i-Mode possibilities or is it just a

strategic investment they are making?


>I'd be wary of current i-mode hype. I was out in Japan recently, and

>noticed that i-Mode are not the overwhelmingly popular choice out there -

>other services like J-Phone are just as prominent. And not everyone has a

>variety of information service on their phones. The effort required to

>transplant i-Mode to Europe is massive - commercially, technically, and in

>terms of the marketing involved. In the time it'd take to do that, I'd be

>amazed if our own mobile operators sat still.



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