re: Re: UKNM: Targetted Email Capaigns.

[ben]

I would agree on this, spam is spam, however polite you make it. Having said that, in an ideal 

world, the only unsolicited email you would receive would be from companies whose 

products you are interested in. As this is the dream of 1 to 1 marketers, maybe this is just a 

stage...


This may all become a bit of a moot point, as shown by this article from Peppers and Rogers 

which points the way for this type of marketing in the states...


-------------------------------------------------------------------------------


=> Uncle Spam 


It's the U.S. government to the rescue again. This time, it's the U.S. 

House of Representatives' commerce committee, which convened 

recently to examine ways to prevent spam from thwarting efforts to 

build consumer confidence in electronic commerce. 

The committee is 

consulting a handful of Internet business executives to determine the 

overall impact of spam. A big concern is that spamming can harm the 

reputation of Internet service providers and cause consumers to be 

reluctant to do business online. U.S. Rep. Heather Wilson, a New 

Mexico Republican, says she authored the Unsolicited Electronic Mail 

Act of 1999 with careful attention to the Constitution. Rather than ban 

spam, which would violate free speech, the bill would give recipients 

greater power to opt out of receiving it. In a related matter, the Direct 

Marketing Association is already moving toward a voluntary anti-spam 

solution. The DMA's new email preference service will allow people to 

remove their email addresses from marketing lists similar to the 

way suggested by Wilson's bill. 


-----------------------------------------------------------------------------


I guess the unspoken part here is that if you violate this opt out, you are liable to get your 

wrists slapped...


Ben


---------------------------------------------------------------------------------


 > ** Original Message follows... 


 >

 > A "targeted" email campaign is like a "polite" smack in the gob.

 > 

 > My advice is, if you want to offend your potential customers, save your

 > money and give them all a polite smack in the gob.

 > 

 > Ray Taylor

 > eyeconomy



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