Re: UKNM: Beeb changes direction

[Stewart Dean]

At 10:39 03/12/99 +0000, you wrote:

 >IMO, brands like Top of the Pops and Gardeners World sit very uneasily with a

 >"start your shopping here" proposition

 >


To me they appear to be ideal.  Surely part of the problem with any online

store is there is no reason to go there unless you think you need to buy

something. Adding a reason to repeatedly visit a site, any site means you

not only get the 'I want to buy's but you get the browsers and those who

didnt realise they want to buy.  


It makes more sense to link content with shopping to me than to have a

stand alone store. Being digital you can put you store anywhere and in any

shape with a unique layout for each customer (complicated by very possible).


Stewart Dean -

stewartwebslave [dot] dircon [dot] co [dot] uk

-- for every off switch there's an on switch --

http://www.webslave.dircon.co.uk 



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