RE: UKNM: small businesses marketing on the internet

[Marshall, Jeff]

Tim Ireland said

 > Here's a free quote from Book II:

 > "A Domain Name

 > Well, this really isn't necessary - unless you think so.........

..............if you're a

 > plumber with one van, no one is going to blink an eyelid if 

 > your web site

 > address is http://www.ispname.com/joesplumbing/"


I beg to differ.  I, and lots of other people, when we still need to flick

through the Yellow Pages, will give more credence to those advertisers who

have chosen to have a banner/boxed display.  They are the ones I ring first,

'cus however naive it is of me, I see them as more serious and professional

than the basically listed companies who just have a standard entry .  Having

a corporate domain name is in some respects the equivalent.  I treat more

seriously businesses with their own appropriate domain name.  I'm sure

others do too.  But then, as a registrar (amongst other things) I would say

that wouldn't I?  :-)  


By the way Tim, IMHO not the best extract to use to plug the second book.


Jeff Marshall

WorldWide Web Services Limited

(a member of VIA Net Works Inc.)



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