Re: UKNM: small businesses marketing on the internet

[Tim Ireland]

 > Tim Ireland said

 >  > Here's a free quote from Book II:

 >  > "A Domain Name

 >  > Well, this really isn't necessary - unless you think so.........

 > ..............if you're a

 >  > plumber with one van, no one is going to blink an eyelid if

 >  > your web site

 >  > address is http://www.ispname.com/joesplumbing/"

 >

 > I beg to differ.  I, and lots of other people, when we still need to flick

 > through the Yellow Pages, will give more credence to those advertisers who

 > have chosen to have a banner/boxed display.  They are the ones I ring

first,

 > 'cus however naive it is of me, I see them as more serious and

professional

 > than the basically listed companies who just have a standard entry .

Having

 > a corporate domain name is in some respects the equivalent.  I treat more

 > seriously businesses with their own appropriate domain name.  I'm sure

 > others do too.  But then, as a registrar (amongst other things) I would

say

 > that wouldn't I?  :-)


It's easier now for the little guy with things like freenetname (sorry

Steve), but if someone finds your (hopefully ideal) entry via a search

engine are they really going to think "Ewww, he doesn't have a domain name"?

You have to remember that £20-£100 is a lot of money for many small

businesses and there are many other ways to add value to a site and/or get

found that involve simple sweat from the brow.


Sure, if you want to put the URL on the side of your truck, then you'll need

a decent domain name - as acknowledged in both books.


 > By the way Tim, IMHO not the best extract to use to plug the second book.

 >

 > Jeff Marshall

 > WorldWide Web Services Limited

 > (a member of VIA Net Works Inc.)


Oops.


;)


You're probably right, though. After all, the second book is less about

marketing and more about the *mechanics* of planning and building a site

without needing to know HTML plug, plug, etc. etc.


Tim Ireland

Senior Copywriter, Designercity (www.designercity.com)

http://www.buymybook.co.uk/



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