Re: [uk-netmarketing] Wish I'd said that...not

[Adam Atkinson]

Ah yes, Julie Meyer's spot on the Today Programme was made memorable by her

"upside paradigm"  among other choice cuts of MBA speak . Ed Stourton had to

ask what she was on about.


A golden nugget  I learned  was o communicate  everything to the extent that

an intelligent twelve year old can understand it. The person who taught me

this is now  very successful in media.


----- Original Message -----

From: "David Hughes" <

dhughesemailvision [dot] com

>

To: "uk-netmarketing from chinwag" <

uk-netmarketinglists [dot] chinwag [dot] com

>

Sent: Wednesday, January 24, 2001 3:35 PM

Subject: [uk-netmarketing] Wish I'd said that...not


> LastMinute.com's pre-AGM promotional material carries an interview with

> Martha Lane Fox.

>

> As well as expanding into the interactive TV, mobile phone and personal

> assistant markets they "have also launched a transactional voice platform,

> which we believe to be a strategic breakthrough".

>

> She doesn't mean an in-bound call centre, does she?


[Sam says: msg chopped]