RE: UKNM: great ad, bad marketing?

[Richard Gale]

Charles


I agree that it is fascinating to see who is saying what, and when you can

see the company that these people come from it adds a further dimension. My

only point was that whatever we say, there is an implication that the

views/attitude of the person reflect the company.


For example, Tim (who's getting to much praise anyway at the moment) has

done JWT a great PR job by showing his intelligent attitude towards the

client/agency issue. This reflects well on JWT, though in reality if you use

JWT you may never even meet Tim.


I think that people should continue to be open.


Rich


PS.....on great adverts/bad marketing.


smile.co.uk - some of the best TV ads I have seen for a dotcom, with great

branding, targeting etc. But then you see the press ads (two color and

rather dull) and then you go to the site (nothing like the adverts, and

reflecting non of the brand values of the adverts). This, I think, is the

main issue that faces us, how do you transfer the branding/positioning

statements onto the actual website.


-----Original Message-----

From: Charles Linn [

charles [dot] linntpd [dot] co [dot] uk (mailto:charles [dot] linntpd [dot] co [dot] uk)

]

Sent: Tuesday, June 13, 2000 2:43 PM

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: great ad, bad marketing?



----- Original Message -----

From: Richard Gale <

RichardG365 [dot] co [dot] uk

>


> Also..it is interesting how many people I know in the industry who read

this

> list, and have commented about how they know which agencies they would not

> now approach. Remember, you put your email on a posting and you are

> inherently representing your company!


Richard, I am right behind you on the whole Breathe campaign, although the

difference in opinion on this list is interesting in itself.  The strength

of this lists however is surely that people feel happy to discuss issues in

a frank and open way, and are happy to declare who they are - although I

notice that lots of people now mail from hotmail and Yahoo addresses.

Surely one of the most interesting things about the list is knowing who

people are and therefore putting their comments into that context.  To loose

this would make it a duller place.  I wonder how this can be avoided?


Chas Linn

Producer



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