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Subject: RE: UKNM: Re: marketing spam
From: Lee Atkinson
Date: Mon, 30 Mar 1998 12:06:22 +0100

but surely its my right to send marketing mail to anyone I like,
regardless if it is received digitally, or through the letterbox by
postman pat?

> -----Original Message-----
> From: Ross Sleight [SMTP:rosssateasynet [dot] co [dot] uk]
> Sent: 25 March 1998 14:14
> To: uk-netmarketingatchinwag [dot] com
> Subject: Re: UKNM: Re: marketing spam
> Lee -
> If you know people who have requested more information from you, then
> your e-mail is providing a useful and applaudable service
> If you know people but they haven't requested more information from
> you,
> then this is direct marketing 'junk mail' and works on a similar
> principle as list buying in trad DM (which technically is actually
> buying a group of people that you think would like to know about your
> product because they have registered an interest this area/similar
> products elsewhere - e.g. Targeting AMEX at an Access card holder).
> Its
> acceptable in my mind, but only just - and the deal you offer them had
> better be good. Better use here would be a PR release or editorial,
> or
> content distribution deal on top music sites etc.etc.
> If you don't know people (and obviously they haven't requested info
> from
> you) then you are sending unsolicited e-mail and spamming them.
> Prepare
> for the consequences.
> Hope this provides a good topic of debate!
> Ross
> > The new Summer Festivals site is now up and running @
> >
> > http://www.summerfestivals.com
> >
> > This is a true statement of fact that I have sent to an enourmous
> amount of people that I either know or think would like to hear this
> news. On the same lines, is this marketing or spamming ?
> >

  Re: UKNM: Re: marketing spam, Ross Sleight

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