UKNM: The Digital Heroes of Hypocrisy

[Sam Michel]

Thinking about the discussion of the list sponsorship on the tube this morning, this flashed into my head:


[Phone rings...]


Pot: "Hello, is the kettle there?"


Kettle: "Yup, kettle talking"


Pot: "You're black."


[End]


Errr, this is a discussion list about marketing isn't it? I'd like to think of all subscribers as stakeholders in the list and I hope you approve of the very light sponsorship of the list. I do find it a bit strange that you'd think sponsorship would affect the editorial stance on the list i.e. super-minimal. Does this mean when NMA sponsor their chats every Fri, you expect the guests to tell you how great NMA is, and agree strongly with everything Mike and the crazy gang at NMA say? Don't think so.


Sorry if anyone's shocked, although to be honest, I really am surprised given the industry we all work in. You'll be pleased to hear that the sponsorship will be ploughed back into development of the list service. Keep your ears to the ground.


Toodle Pip


Sam

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Chinwag - http://www.chinwag.com


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