Re: UKNM: The Digital Heroes of Hypocrisy

[Mike Butcher]

Frankly I'm appalled.


The lines in Excite's ad are far too long. Please reduce them forthwith.


regards


Mike

(and the crazy NMA gang)


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Mike Butcher    -   Editor    -    New Media Age

T:(+44)171 578 7254   50 Poland St, London W1V 4AX

F:(+44)171 578 7281           http://www.nma.co.uk


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>Thinking about the discussion of the list sponsorship on the tube this

>morning, this flashed into my head:

>

>[Phone rings...]

>

>Pot: "Hello, is the kettle there?"

>

>Kettle: "Yup, kettle talking"

>

>Pot: "You're black."

>

>[End]

>

>Errr, this is a discussion list about marketing isn't it? I'd like to

>think of all subscribers as stakeholders in the list and I hope you

>approve of the very light sponsorship of the list. I do find it a bit

>strange that you'd think sponsorship would affect the editorial stance on

>the list i.e. super-minimal. Does this mean when NMA sponsor their chats

>every Fri, you expect the guests to tell you how great NMA is, and agree

>strongly with everything Mike and the crazy gang at NMA say? Don't think

>so.

>

>Sorry if anyone's shocked, although to be honest, I really am surprised

>given the industry we all work in. You'll be pleased to hear that the

>sponsorship will be ploughed back into development of the list service.

>Keep your ears to the ground.

>

>Toodle Pip

>

>Sam

>-----------------------------------------------------

>Chinwag - http://www.chinwag.com

>

>-----------------------------------------------------------------------------

m


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