uk-netmarketing Archive
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Subject: | RE: UKNM: retail conflicts |
From: | Alex Chapman |
Date: | Mon, 20 Nov 2000 16:25:59 GMT |
Consumer retail brands rely onthe goodwill of consumers
retailers like wise rely on the goodwill of consumers
so there isn't necessarily a conflict
there is however an increase in exposure and increase in choice
This benefits everyone
Ahhhh utopia.
;-)
Alex Chapman
BRIFFA
Business Design Centre
Islington
London
N1 0QH
t: 020 7288 6003
f: 020 7288 6004
d: 020 7288 6076
e: alexbriffa [dot] com
-----Original Message-----
From: Tim Moore [SMTP:Tim [dot] Moorestartle [dot] com]
Sent: 16 November 2000 15:13
To: Uk-Netmarketing (E-mail)
Subject: UKNM: retail conflicts
hi list
a chestnut which may not yet have been cracked:
consumer retail brands rely on the good will of retailers to sell thier
stock for them, right. so if the retail brand decides to undercut the
rretailer, say by selling directly on the web, then the brand in question
gts demoted to the deepest, darkest corner of the retailers store...or
delisted all together.
it may be a dumb question, but this being the the case, how do the large
consumer brands justify thier consumer facing web presences. do they:
monetise thier presences in some way; use thier web presence to reduce cost;
justify the web budget by scarng the ceo to appove it because if he dosen't
then they'll look like stoneage cheapskates?
i'll be looking into this more closely, but wondered if anyone had any
thoughts on the subject, or had come across any particularly bright ideas?
cheers
tim
Tim Moore
Senior Account Manager
Startle Digital Marketing
Tel: +44 (0) 20 7341 0965
Fax: +44 (0) 20 7341 0888
www.startledigitalmarketing.com
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Replies
Re: UKNM: retail conflicts, Ray Taylor
RE: UKNM: retail conflicts, Marcus Exall
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