Re: UKNM: Opt-in email with OKMAIL?

[Neil Durrant]

Not sure of the exact twist on their model  -


a) visitors get rewarded for reading and taking action against emails a la

Netflip (www.netflip.com) - I've seen advertisers demonstrate a noticeable

reduction on CR on such promotions as the visitor is just clicking through

to claim their couple of cents or whatever!


OR


b) by refering a visitor to an opt-in list they share in ad revenue that is

later sold to that list. See

http://rentals.postmasterdirect.com/homepage/main?page=gotlist.mhtml


Cant find the figures now, but I have an email from one such partner who has

established a *very* profitable partnership in such a manner.


Neil Durrant

www.affiliatemarketing.co.uk

www.affiliate-announce.com





----- Original Message -----

From: Andy <

andytheyers [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Monday, November 20, 2000 3:16 PM

Subject: Re: UKNM: Opt-in email with OKMAIL?



At 12:41 20/11/2000 +0000, you wrote:

>Does anybody have any thoughts or experiences of this model whereby

>publishers get visitors to their site to opt-in to mailing lists

>that might interest them and earn revenue when advertisers send email

>to these lists?


I've been part of HTMail since 1996, and so far have earned £4.35.  I get

enough spam anyway that to get paid for some of it seemed quite sensible -

the only problem is that the volume that I receive from them is tiny (about

30 in the 4 years I've been subscribed) compared to the spam.


A few of us at Infocom are members, and everyone that uses it actually does

take the time to answer the (very basic) questionnaire about each mail

properly.  If we are 'average' users then I imagine the responses are quite

valuable, although more for soft launch perhaps than a proper DM tool.


Cheers


Andy

--

Andy Theyers - Account Manager - Infocom (UK) Ltd

tel: +44 (0) 1904 559802

fax: +44 (0) 1904 541545

mob: +44 (0) 7767 367650

http://www.info-com.com/



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