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Subject: Re: UKNM: ad targeting techniques
From: chris
Date: Mon, 11 Oct 1999 17:42:51 +0100

At 17:38 10/10/99 +0100, you wrote:
>Dear all,
>Over the last 2 years (approx.) the big US advertising networks have shifted
>from content based targeting to targeting based on sophisticated personal
>profiling techniques. Over the same period average click-thru rates have
>fallen from 3% to 1%. Are the new techniques proving effective?

all targeting techniques are fire-fighting user-apathy over banners.

IMHO the decrease indicates the overwhelming inefficiency of banner ads as
a marketing device rather than the failure of targeted ads.
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  UKNM: ad targeting techniques, Kevin Rice

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