[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: UKNM: ad targeting techniques
From: Kevin Rice
Date: Mon, 11 Oct 1999 13:00:49 +0100

Dear all,

Over the last 2 years (approx.) the big US advertising networks have shifted
from content based targeting to targeting based on sophisticated personal
profiling techniques. Over the same period average click-thru rates have
fallen from 3% to 1%. Are the new techniques proving effective?

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
Email Khalil Ibrahimi khalilatexcitecorp [dot] com (mailto:khalilatexcitecorp [dot] com) to advertise on Excite.
Change your UKNM subscription use http://www.chinwag.com/uknm.html

  Re: UKNM: ad targeting techniques, Marc Walker
  Re: UKNM: ad targeting techniques, Jon Curnow
  Re: UKNM: ad targeting techniques, Zelda Rhiando
  Re: UKNM: ad targeting techniques, chris

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]