Re: UKNM: Viral Marketing #2

[Alex Bainbridge]

Yes we are worried about too many sign ups


We have a product that alot of people want - but not many people buy

(actually they do buy not not as much as the dream about our holidays!)


We want to list quantities - but as these would be minimal - would we be

best with lots of small ones or one large one?


We are not interested at all in building a database of email addresses - I

think that dot coms only want large "unique visitors" and "registered users"

to show to VCs that they are on track - we are more interested in customers.


Anyway, we have an idea now - a viral travel quiz - need to do some

technical work before we explain how it works (as it may not!)


regards


alex bainbridge

http://www.first48.com



----- Original Message -----

From: s krumholz <

salinkaearthlink [dot] net

>

To: <

uk-netmarketingmail [dot] chinwag [dot] com

>

Sent: Thursday, October 19, 2000 10:16 PM

Subject: re: UKNM: Viral Marketing #2



> alex,

>

> i'm not sure if i am understanding the problem correctly. forgive me as

> it's been a long week.

>

> are you worried that too many people will sign up for the promotion? if

so,

> you need to set limits on the give-away. this means stating up front that

> quanities are limited & restrictions apply.

>

> how are you envisioning setting this up?

>

> one campaign we did awarded extra points for those submitting addresses to

> the database.

>

> here's one to check out which i recently received from a friend of mine --

>

> <snip>

>

> Hi,

>

> Have you heard about the Grab.com Billion Dollar contest?

>

> I just played. You have to check it out!

>

> Play now (free) and tell me what you think.

>

> Go here:

> http://grab.com

>

> <unsnip>

>

> you can go through the route and see how it works. it's US based and you'd

> have to see what the UK rules are.

>

> cheers,

>

> sally

>

> Date: Tue, 17 Oct 2000 22:47:49 +0100

>

From: "Alex Bainbridge" <alex [dot] bainbridgefirst48 [dot] com>

> Subject: UKNM: Viral Marketing #2

>

> Hi all,

>

> We are at the early stages of setting up a viral marketing idea.

>

> Our problem is that we only have a small budget for this kind of

promotion -

> but we want to give it a go.

>

> We are a adventure & backpacking travel tour operator - and want to give a

> tour away for a specific viral campaign - our problem is that lots of

people

> might end up wanting it - and could probably come up with a way of signing

> lots of people up (or whatever is required virally) - and we could lose

out.

>

> Anyone any "too much success" stories for viral marketing?

>

> regards

>

> alex bainbridge

> http://www.first48.com



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