AdMob Mobile Analytics July 2008 Report


AdMob offers free reports with market level data, providing insight into trends in the mobile ecosystem.

AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries.

Each month, we analyze this data to produce our AdMob Mobile Metrics Report covering manufacturer, device and country-specific data on AdMob's top six markets by impressions served: US, UK, India, Indonesia, South Africa, and the Philippines

A few interesting findings from the July 2008 report:

*  This month we provide traffic, manufacturer, and device data for our top African countries (South Africa, Nigeria, Kenya, Egypt, and Tanzania). From Q1'08 to Q2'08, AdMob's mobile web traffic across Africa increased 21%, with particularly strong growth in Nigeria and Egypt. Nokia dominates the market with a 50.6% market share.

*  After multiple requests for more detailed information on browsers, this month we break out worldwide browser share for the first time. Nokia and Openwave are the top browsers in our network with 34% and 29% share, respectively.

*  Worldwide traffic grew 18.0% and US traffic grew 5.8% month over month. AdMob served 3,991,772,572 ads worldwide in July.

*  The Nokia N95 has overtaken the SonyEricsson k800i to be the top device in the UK with an 8.3% market share in July.

*  This month we also added the Philippines country breakout to the Metrics report due to continuing strong growth in the country

NB: Report download in PDF format