RE: UKNM: Funmail - The 'Big Yellow Envelope' Theory

[Emma Jones]

I have to confess I never even look at the email address. We take the first

correct entries and then any other emails that come in after we have our

required  number of winners go straight into a delete file. So to guarantee

a win you have to surf the site on a daily basis to make sure you get in

there first!


Emma


Emma Jones

Sales and Marketing Manager

Mobile - 0403 300 409


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Tim

Ireland

Sent: 04 August 1999 11:27

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Funmail - The 'Big Yellow Envelope' Theory


As far as I understand it, a lot of Internet based competition winners are

selected at random by their email address. I've mostly seen this done

manually - i.e. someone scrolls down the list and picks a winner.


I'm working on a theory that a cool Funmail address (such as

shamelessopportunist [dot] co [dot] uk

 or

quitemouthful [dot] co [dot] uk

 ) can give you a slight

edge here because it stands out - and/or brings a smile to the person who

has been assigned this otherwise dreary exercise.


Of course it doesn't guarantee you a win, but if your address ends up being

within the field of vision it certainly has the potential to give you an

edge over the other 50 or so other email addresses on the screen (thus the

name of the 'Big Yellow Envelope' theory).


We've had a couple of wins through a certain gaming site that shall remain

nameless, so I'm pretty sure they use this system - but was curious to know

if this really is the industry standard. If so, I can get on with some

serious experimentation (and maybe win a car or two).


Tim Ireland

Senior Copywriter

DESIGNERCITY LIMITED

Email:

timdesignercity [dot] com

URL: http://www.designercity.com


********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html