UKNM: IMHO strikes back

[John Braithwaite]

On Monday, February 14, 2000 10:29 AM, Ian Tester [SMTP:

iantboo [dot] com

] wrote:


  > you'll be glad to know that as part of our continuous process of improving

  > the sliminess of our site, we've now got a non-flash version going . . .


Was it just a coincidence that you launched a non-flash version for the

hoi-polloi at the same time as your super fluffy fabby-dabby sale had

finished? ;-)


And 'd' wrote:


 >This makes me think of all those people who haven't used the web at all

 >yet - how do we make sure that we don't alienate them?  What do we need

 >to do to ensure they don't 'opt out' after their first experience and

 >stop bothering to use this slow and cumbersome Internet beast?

 >

 >Where do we draw the compromise line between assuming Internet users are

 >getting more experienced and accepting that they need simpler and

 >simpler interfaces as more newbies come online?

 >

 >Any thoughts?

 >

 >d.

  

First things first, many of the new users will not opt-out because of poor

download times, they will just choose site that don't have that problem.


To make sure that they don't opt out of your site, most of the easy fixes

are quite obvious - tell them who you are and what you stand for as early as

possible and make sure that you don't make ANY links only graphically based.

ie. if a button is for home call it..... 'home'. Even if you think that the

icons that you have produced are obvious, you are not thinking like your

customer.


Whatever you are selling (and, let's face it - we'll all selling something!)

make it clear.


Oh - and avoid jargon at all costs. Even the word ISP confuses 80% of the

world's population.


Cheers



John


+++++++++++++++++++++++++++++++++++

John Braithwaite

http://www.thegoodbookguide.com

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