RE: [uk-netmarketing] Flash and hits

[John Handelaar]

> -----Original Message-----

>

From: Jennifer Rigby [jennifer [dot] rigbybbc [dot] co [dot] uk (mailto:jennifer [dot] rigbybbc [dot] co [dot] uk)]

> Sent: 25 January 2001 18:01

> To: uk-netmarketing from chinwag

> Subject: [uk-netmarketing] Flash and hits

> 

> If you've got a website and the whole thing's done in Flash so 

> there's only one URL then does a visit to the site constitute ONE hit, 

> regardless of how much navigation? 


Yup.  (Or rather 2 hits, one page impression).


> Do you know what tricks are used by people who

> a) like to make Flash sites


Break up the site into lots of Flash movies - that's

a common one.  Getting prosecuted under the Disabilities

Act - that's coming soon.  I should point out that

the BBC is singled out explicitly as one of the

organisations which is utterly required to make its

public sites accessible, by the way.


[My last accessibility-related rant of the morning,

I promise]


> b) like to be able to claims they've had lots and lots of visitors and/or

> hits


Normally in one of two ways:


1	Breaking up the presentation, or

2	Lying through their arses.


Glib, I know, but have you ever seen one show up with

ABC figures?


The burning question for you is this:


Q:  Given that there has yet to be a very high-traffic

    site using Flash alone (Moonfruit may prove me wrong

    on this one, but until they get their figures

    audited the assumption stands), do you think it's 

    because


	a) The PI figures get screwed because of the

	   problem you just identified, or


	b) Nobody really wants to go to a Flash site

	   more than once?


To be honest, I hadn't considered the question until

you just brought up the subject and I don't know

which it is.  But my gut (and watching some of our

less gee-whizz clients in front of computers) tells

me that it's probably b).


------------------------------------------

John Handelaar


T +44 20 7209 4117       M +44 7930 681789

F +44 870 169 7657   E

johnuserfrenzy [dot] com

------------------------------------------