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Subject: Re: UKNM: Big band or little whimper...
From: chris
Date: Wed, 24 Nov 1999 15:58:53 GMT

At 03:06 24/11/99 +0000, you wrote:
>chris wrote:
> >
> > At 12:56 22/11/99 -0000, you wrote:
> > >Opinions, please...
> > >
> > >What's the best launch strategy for a new media brand? Particularly a
> > >completely new brand, with a new website?
> >
> > There seems to be a cultural divide between the desires of marketing teams
> > and the potential of the technical teams, and we're seeing this gulf open
> > up further with every new launch.
> >
> > The best launch strategy is one that's been agreed and planned effectively
> > by *every* relevant dept. in the business. Regardless of the size,
> > everyone needs to make sure they can deliver the promise.
>now I know why you strategists get paid so much. ;)
>...for living in cloud-cuckoo land

ooh, hark at him.

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  Re: UKNM: Big band or little whimper..., chris
  Re: UKNM: Big band or little whimper..., Stefan Magdalinski

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