Alex Gillett's blog

Death of the Social Media Guru

No More Gurus by Ilana Fox

As a result of organisations becoming increasingly aware of the burgeoning power of social media and consequentially seeking to grow their online presence, a new breed of candidate has emerged.

The self-proclaimed ‘social media guru’, but with no bench mark set to aspire to and no qualifications to back up this status, couldn't anyone call themselves a Social Media Guru? And what effect will this have upon the industry as a whole?

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