marc duke's blog

Ad:tech London Launches Marketing, Advertising and Media Startup Competition - Apply by 22 Sep

The great growling engine of change - technology. Alvin Toffler by Kate Ter Haar

Ad:tech London’s new competition is looking for a startup that’ll be “The Next Big Thing” in marketing, advertising and media.

Alongside the best startups from incubators Collider, The Bakery, Microsoft Ventures, Techstars, BBC Labs and Seedcamp, your startup has the chance to grab the final place to pitch to a panel of leading brand, agency and VC decision-makers.

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Screen Grab

Facebook Home

Facebook Home is just the latest stage in the land grab for the digital medium of choice: mobile.

Smartphone lock screens and home screens are the battleground - coveted real estate which current players are trying to centre around themselves rather than creating value for the entire ecosystem based upon every competitor’s needs.

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Retailers Must Strive to Create Best Mobile Experience

Mobile Shopping

There are many ways in which retailers can strengthen the bond with their customers, but few are as vital as enhancing their mobile experience.

Mobile phones are the most popular devices on the planet and access to them is increasing every day – indeed, research by Apigee revealed most smartphone owners cannot last 24 hours without their favourite apps and games.

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Gaming companies get SOS about SMS


Despite substantial investment, only 1 in 4 gaming companies are collecting mobile phone numbers, and 1 in 10 are using SMS for bets in-play.

Recent research conducted by mobile intelligence and SMS platform provider, Dynmark, shows that despite 89% of gaming companies claiming to use SMS proactively to send welcome messages and encourage registration to deposit, only 10% are using it for time-critical promotions such as bets in-play.

The research, released to coincide with this week’s ICE Totally Gaming 2013 Conference, reveals that with competition intensifying, gaming companies have yet to master the art of sending the right SMS messages to the right customers on the right devices at the right time.

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