Julian Grainger's blog

Julian Grainger

Head of Social and SEO @uniquedigital

10 Reasons Why You Need to Pay for Advertising on Facebook

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Having read Danielle’s "Social Media is more than just "LIKES"" I felt a counterpoint on her view of Facebook advertising was needed. It invoked a strong reaction from me as I believe it ignored the fundamental strengths that Facebook has engineered into their advertising product. I reached out to Danielle and offered a counterpoint which she happily accepted.

So here are ten reasons why Facebook advertising is important. Why you should and need to spend money.

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