Scott Meyer's blog

Scott Meyer

CEO of Evidon, Scott Meyer is one of the world's leading spokespeople on the EU’s Directive on Online Privacy. Based in New York, Evidon are the only business selected by the USA's Digital Advertising Alliance to deliver its Self-Regulatory Programme for Online Behavioural Advertising, and are regular commentators in editorial and government debates on the issue: Scott recently went before the  House Energy and Commerce Committee on Capitol Hill to share his expertise on consumer privacy and online behavioural advertising.

Talking Transparency

Transparency by jaygoldman

With all the speculation surrounding the EU’s Directive on Online Privacy it’s easy to lose perspective about getting compliant and forget that all we are being asked to do is talk to consumers about what we do, how we do it and why.

It is the manner in which we ask permission to continue using cookies and other tracking technology that is up for discussion.  No one is suggesting there is a one-size-fits-all solution. The onus is clearly on the website owner to become more transparent.

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The Value of Being Compliant, and How to Get There

Gloomy Laptop

When it comes to the ePrivacy Directive, the first step towards getting compliant will be in admitting that you have a law to deal with and it's not going away.

Evidence of innovation on your part with regard to transparency - doing something meaningful to advance dialogue with your consumers, explaining how and why you are using their data - will put you in a strong, defensible position come the deadline for compliance in May 2012.

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The Cookie Law: Online Privacy and Your Legal Requirements

cookies by daniel.he

If you operate a business that uses cookies - for example, to track and target online behaviour - and you’re located within the EU, now is the time to get educated on the ePrivacy Directive. It’s a law, and compliance with it will start being enforced soon. In the event this is all news to you, let me explain.

The ePrivacy Directive stipulates that businesses must gain consumer consent before collecting or using their data. It applies broadly to cookies used for third party behavioural advertising and virtually any other ad-related purpose including analytics, optimisation and attribution. The scope is wide enough to implicate every site and every ad delivered in the EU.

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