David Rowden's blog

Digital: The new king of content

Ghostly hands by Michael Hashizume

The realm of online copywriting has upped its game, gone are the days of dumping regurgitated written copy onto web pages to fill in the gaps.

Nowadays it’s all about content in a much broader sense of the word and the candidates are certainly proving this to be true with up to 73% of our traditional copywriters, registered in the last year possessing additional digital content focused skills.

So what does this mean for the traditional copywriter?

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