August 2011

The past weekend showed that many consumers these days have the expectation that if brands are on Facebook they’re offering customer service 24/7.

It has been widely publicised that the riots we experienced throughout the UK were instigated via social networks. But what is the true role of social networks here, and should we be preventing these services from exacerbating such situations?

There’s no way you could have missed the latest news stories, groups of youths within the communities of England have been causing unrest in many major cities, causing criminal damage, burning down buildings seemingly indiscriminately and looting from all manner of businesses.

The Social Media Strategies Summit (25th - 27th October) promises to see the best and brightest speakers in the social media marketing arena present emerging strategies, tactics and case studies in the successful use of social media.

We're delighted that organisers, GSMI, have offered 2 lucky Chinwaggers the chance to win a free conference ticket worth up to £1795.00. 

A new report from analysts Gartner suggest that some audience segments audience are showing signs of fatigue in their social media consumption.

"The trend shows some social media fatigue among early adopters, and the fact that 31 percent of Aspirers [younger, more mobile, brand-conscious consumers] indicated that they were getting bored with their social network is a situation that social media providers should monitor, as they will need to innovate and diversify to keep consumer attention," said Brian Blau, research director at Gartner.