October 2011

A Challenge And An Opportunity: An Interview With Andrew Grill, CEO, PeopleBrowsr UK

Mic4

Internationally renowned speaker and CEO of PeopleBrowsr UK, Andrew Grill describes himself as “passionate about marketing.”

He tells me he's been an advocate for using technology to connect people for around thirty years – through the current form of social media, amateur radio and even the original online bulletin board. “We've started to call it social media in the last few years,” he says, “it's really about communication.”

// more

5 October 2011 by John Horsley

91% of Recruiters Screen Candidates' Social Media Activity [infographic]

Do you use social networking sites to screen prospective employees?

If Zuck gets his way, every breathing moment will be automatically captured in a Facebook timeline. OK, so a slight exaggeration but ever more information is aggregated on social networks.

According to a recent survey from Reppler, whose service helps candidates manage their online reputation, 91% of employers are using social media to screen candidates with 67% making a decision based on the info they find, whether it's their personal triumphs to sordid bloopers.

// more

5 October 2011 by Sam Michel

Supercharged Human Social Networks: An Interview with Antony Mayfield

Mic1

Professionally, Anthony Mayfield runs digital agency Brilliant Noise and is the author of best-selling book Me and My Web Shadow. Personally, as I find out, he's a man fascinated by the power and scope of what he calls the social media 'phenomenon'.

// more

4 October 2011 by John Horsley

Proving the ROI of Social: An Interview with Tejal Patel, Global Social Commerce, Nokia

Mic

Nokia is a brand that has never been afraid to hold it's own in the social space. No doubt as a result of this, they have a global audience of over seven million.

Tejal Patel leads social commerce at Nokia. She's passionate about the accountability and ROI of digital, and during her time with the brand she's been working to prove the value of their social efforts.

// more

3 October 2011 by John Horsley

Facebook Marketing Conference: New Speakers, Exclusive Research & Early-Bird Ends Today

Stopwatch by Toby Bradbury

Today is the last chance to grab an early-bird ticket to this week's Facebook Marketing Conference on Thu 6th Oct. We know everyone works late, so the early-bird lasts until midnight.

Early-bird tickets start at just £199+VAT+booking fee with the chinwag discount code, saving £100 off the regular price. And for those interested in the Facebook Marketing Bootcamp workshop on Wednesday, there's just one ticket left.

The full programme is up on the website with a few last-minute additions helping us to take an in-depth look of the impact of the f8 announcements. It's going to be a busy day with 30 speakers from leading brands and agencies, discussing the strategies of getting ROI fro Facebook Marketing.

// more

3 October 2011 by Sam Michel

What the f8 Facebook Conference Announcements Mean for Brand Advertisers

Brand by Rupert Ganzer

The impact of Facebook's announcements at f8 are still being digested, Mat Morrison, Head of Social Media at Starcom MediaVest and a speaker at Chinwag Insight: Facebook Marketing this week, takes a look at what these changes mean for brand adverisers.

Despite reaching half a billion Daily Active Users (DAU), Facebook's real value lies not simply in its reach, but in the depth of the data that it holds about that audience.

Much has been written about Facebook being driven by competition from other social networks, but it should be remembered that the real competition is not for users' time and attention, but for advertisers' budgets.

// more

2 October 2011 by Chinwag Team