February 2013

Agile is a methodology in software development and project management that produces a flexible and adaptable on-going approach to product development.

Here at Byte9 we practice SCRUM and Extreme Programing (XP) which are well known and increasingly widely used variants of Agile process, other methodologies include Lean and Kanban, for example. 

Here are 10 key benefits you will derive from following an Agile approach to development:

Despite substantial investment, only 1 in 4 gaming companies are collecting mobile phone numbers, and 1 in 10 are using SMS for bets in-play.

Recent research conducted by mobile intelligence and SMS platform provider, Dynmark, shows that despite 89% of gaming companies claiming to use SMS proactively to send welcome messages and encourage registration to deposit, only 10% are using it for time-critical promotions such as bets in-play.

The research, released to coincide with this week’s ICE Totally Gaming 2013 Conference, reveals that with competition intensifying, gaming companies have yet to master the art of sending the right SMS messages to the right customers on the right devices at the right time.

Asking yourself, “how did they do that” or “wonder if that campaign worked”? Us, too.

In the Social Marketing Detectives, hosted at Facebook, experts played detective and used great case studies on social media management and measurement from the leading players to build up our understanding of the ‘case’.

Retailers have a priority: personalisation. Forrester says a majority are fast-tracking their plans - great timing for Mixing Digital’s Are you Taking it Personally? The Reality of Personalisation & Relevance for Retailers.

Taking place next week - on Wednesday 13 February - it promises insight into enhancing the customer experience, delivering appropriate content and driving ROI.

See results from other brands, enhance your strategy and face the challenges.