Win a Ticket to The Guardian Activate Summit - London July 9 2013

Guardian Activate Summit

Transforming the world through digital innovation, technology and openness.

Discover how digital innovation, technology and openness are transforming the world at the Guardian Activate Summit on 9 July in London. This event is your chance to meet the people using technology to transform how we do business and reshape the world.

We have 2 tickets to give away to 2 lucky Chinwag readers, enter here. The Competition closes on July 5th.

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7 Ideas for Creating a Great Social Media Event

Applause

Social Media Week returns to London for a fifth year with the theme Open & Connected: Principles for a Collaborative World.

As a platform connecting people, content and conversation around emerging trends in social and mobile media, it seeks the most forward-thinking agencies, corporations, non-profits, startups and schools to submit their event ideas.

We are looking for the boldest, brightest ways to attract a crowd, so here’s a few pointers to start you off...

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Win a ticket to the App Promotion Summit, London, July 11 2013

App Promotion Summit

One of the biggest challenges facing mobile app developers and publishers is how to ensure that as many people as possible know about your app. With this in mind, the App Promotion Summit is taking place on July 11th at the Jumeirah Carlton Tower Hotel in London.

The organisers are offering 2 lucky Chinwag readers a chance to win a free ticket to the event. The competition closes on July 5th, so enter now for your chance to win a pass.

We’ve also secured a 10% discount on attendance for Chinwag readers (details below).

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Not All Fans Are Equal

4.7%

Think all your Facebook fans are equal? Richard Jones, the CEO of EngageSciences doesn't... 

Back in 2009, when EngageSciences was founded, we saw that the first generation of social media management systems weren’t really platforms for marketers. Let’s be clear, there is a difference between tools that are aimed at managing the conversation on social channels and a platform designed to configure and run social marketing campaigns.

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Too Much Information! Marketeers Drowning In Analytics Data

Drowning

Analytics is booming.

That’s $16.52bn booming, if you believe the predictions.

But as marketeers sign-up to more and more tools to track the behaviour of visitors to websites, they’re increasingly overwhelmed by the data coming back.

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Forget-Me-Not: Can A Computer Remember For You?

chinwag psych 9th may header

Forget-Me-Not: Can A Computer Remember For You?
We spent a morning at NESTA debating and demonstrating the relationship between people and digital memory, with an expert panel:
Sebastian Groes (Lecturer and Memory Network Researcher) 
Holly Pester (Sound Poet) 
Jon Silas (Lecturer in Psychology at the University of Roehampton) 
Elad Ben Elul (The Album People) 
Michela Magas (Scientific Director, MIReS: the future of music tech)
It began with an experiment on how we access and store data. The room was divided into two groups and each were presented with a series of words to process and then remember. A simple task... or so we thought! Turns out one group were actually being tested on their capacity to forget. Presented with the first set of words and asked to then forget that they saw them. Results showed that when told to forget we actually tend to remember better. Who knew?! 
The panel then went on to discuss the roles of memory in music, poetry and psychology.
Human memory's incompleteness is its greatest strength. We filter, connect and prioritise information. We do not store it like a hard drive does. The way we do this varies from person to person: abilities at the extreme ends of the spectrum can be debilitating or brilliant (or both). 
Cognitive services such as mapping and memory aids can fill in some of the gaps. But how will these change our sense of self and how we learn? What could they do for impaired or ageing brains?  
Knowledge has always been distributed between brains, tools and infrastructure. London taxi drivers' memory centres measurably swell as they learn the city's layout, but those of New York cab drivers and minicab drivers with Sat Navs don't. 
Technology is changing our memory. Whilst relying on prosthetic memories expands the amount that we can know it also leaves us vulnerable - data we can't find is lost from history, data we cannot control might be changed: false memories may be implanted or product placement slipped in. Will our shared photographs become permanent, public evidence and surveillance culture spread? Who owns this information? Do we have the right to be forgotten?
Will we look through Google Glass at our grandchildren's faces surrounded by status updates, health information, highlights of their school reports, prompts for caring questions and algorithmically-chosen presents? 
How far will this go? 
The event was one of a series leading up to Nesta's FutureFest, a weekend of events challenging us to imagine and shape the years ahead. We asked participants to answer the following question: How would you live your life differently if all your experiences were digitally stored, searchable and retrievable?

We spent a morning at NESTA debating and demonstrating the relationship between people and digital memory, with an expert panel:

Sebastian Groes (Lecturer and Memory Network Researcher)
Holly Pester (Sound Poet)
Jon Silas (Lecturer in Psychology at the University of Roehampton)
Elad Ben Elul (The Album People)
Michela Magas (Scientific Director, MIReS: the future of music tech)

It began with an experiment on how we access and store data. The room was divided into two groups and each were presented with a series of words to process and then remember.

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Useful Paranoia

Quiet is the New Loud

When I consider the world of PR, I see confidence and extroverts. Shining the same torch on IT, I find shyness and diligence. The middle ground of social media combines these two in a very unusual way that can produce uncomfortable compromise or magnificent insight.

Some of the best traditional marketeers I’ve worked with lose their confidence when asked to improvise on a live, conversational platform - especially when bombarded with advice such as “keep it natural, don’t sell, accept negativity”. Equally, those people I know who could recode Facebook overnight shy away from using the interface they create, finding it hard to trust their voice in an amphitheatre.

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60+ Social Tools You Can't Live Without...

Tools

Let's get to 100.

Is there one thing you can't live without? We want to know about it! No we don't mean chocolate, we mean social tools.

If you didn't know we are compiling a list of all the social tools the world and the web have to offer, we started it, people are adding to it and it is coming along beautifully.

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Tick Tock, SMWLDN is Coming Ready, Or Not.

SMW is coming...

Nine and a half weeks means two things to us: a movie that’s very missable and a deadline which definitely is not.

If you want to submit an event for Social Media Week London, you have until 2 August 2013. Right now we have 20 submitted events - let’s double that number. You need nothing more than an idea or a work in progress.

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Screen Grab

Facebook Home

Facebook Home is just the latest stage in the land grab for the digital medium of choice: mobile.

Smartphone lock screens and home screens are the battleground - coveted real estate which current players are trying to centre around themselves rather than creating value for the entire ecosystem based upon every competitor’s needs.

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