September 2011

Introduction to Facebook Marketing...Join the Bootcamp, 5th Oct.

Bootcamp

The companion to the Chinwag Insight: Facebook Marketing conference, the Facebook Marketing Bootcamp (Wed, 5th Oct) is a chance to roll up your sleeves and really get stuck in. Don't worry it's almost certainly not as muddy or as energetic as the picture suggests.

This day-long workshop, taking place at Channel 4's offices in London, will explore the practical side of the tools, tactics and best practice of Facebook Marketing.

Find out how to use the tools to achieve that all-important ROI, the Bootcamp is a great place to hone your practical skills and great preparation for the following day's conference.

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Chinwag Announces Facebook Marketing Conference & Bootcamp - 5th/6th Oct

FACEBOOK(LET) Frontside by GOIABA - Johannes Fuchs

We're very excited to announce the first Chinwag Insight conference and bootcampChinwag Insight: Facebook Marketing taking place in central London on 5th and 6th Oct, 2011. And for the Chinwag audience, book early and save £100 - on the early-bird rates, too.

Facebook has an audience of over 30m registered users in the UK and 700m worldwide and with a multitude of channels and techniques to target them, what's working, what's not. The conference will look at case studies from Dell, Channel 4 amongst others as well as hearing from Facebook themselves.

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Facebook Subscribe: I Like You, But I Don't Have to Listen to You!

Facebook Subscribe Example

So, that's my facetious take on the new feature, Facebook Subscribe, launched yesterday in the run-up to the announcement frenzy of the company's f8 conference.

In a nutshell: Facebook Subscribe = Twitter Follow.

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Let’s Talk East: Digital Mission to Singapore and Hong Kong

far east image

Are you interested in expanding your digital business to the Far East? The massive growth in mobile, social networks, gamers and online businesses all across China and South East Asia represent a huge opportunity, but what’s the best way to find out more and harness this potential? 

Good question, glad you asked. It’s something we’ve been thinking about, too. Following the success of our Digital Missions to the US, we’re putting together plans for a trip to two of the key hubs for the region, Singapore and Hong Kong, during the last week of November 2011.

We’d love for you to tell us exactly what you want. Come along to our “Digital Mission Discussion: Asia” on Thursday 29th September from 6pm at the offices of our friends, Pinsent Masons. It’s a chance to find out more about the region and discuss the plans for the trip. 

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Facebook, M&S, Nando's and Capgemini to Join Chinwag Live: When Customer Service Goes Social

Chinwag Live: When Customer Service Goes Social just got really exciting with the announcement of some leading brands joining the panel.

The event, taking place on Wednesday 5th October, will look into the profound impact social media is having on how corporates interact with their existing and prospective customers.

We are very pleased to announce that we'll be joined by Gavin Sathianathan, Strategic Partner Manager at Facebook, Julia Monro, Community Manager at Marks and Spencer, Boris Jacquin, Digital Marketing Manager at Nando's Australia and Guy Stephens, Technology Consultant at Capgemini (UK).

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Social Media Policy in 4 Minutes 20 Seconds

What is Social Media?

Tricky question, huh? Trickier still when it's your job to explain it and set the guidelines for your organisation. Well, I think this video pretty much nails it in just 4 minutes and 20 seconds.

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Social Media Results For PR & Comms Conference: Exclusive Discount

Conference Audience, Anno 2010 by Adriaan Bloem

After all the fun has stopped, what’s the value of it?

We all know social media is great – the real question is how can we really exploit this medium to maximum effect?  How can we extract the most value for our organisations with the minimum spend?

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Were you at our Late Summer BBQ? £50 iTunes Voucher Competition

Summer BBQ

As you will of course be aware, last night was our Late Summer BBQ, with Bootlaw, Kingston Smith and Great British Chefs. It was a wonderful evening of delicious food and exciting discussion.

We're so glad so many of you could make it and it was brilliant to catch-up with you all.  Judging by the Tweets we've spotted last night and this morning, everyone had a fantastic time.

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Can Facebook Work For Brands?

Brand by Adam Crowe

The debate about the best way for brands to engage, use and market with Facebook is raging as the social networks 700m strong userbase firmly places it on every marketer's radar. In this controversial guest blog by Mark Rogers of Market Sentinel, he investigates the numbers, the reality and gives brands 3 simple rules.

All this summer we have been looking at the effectiveness of Facebook for a variety of big brand customers. Here is what we have discovered, and for Facebook it doesn’t make pretty reading.

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Offer: Exclusive Discount for Advanced Email Conference (15th November)

Blackberry Emails

The Advanced Email Conference, taking place in London on 15th November, will discuss the difficult task of creating personalised, targeted and engaging email campaigns that stand out in the sea of emails we receive on a daily basis.

The organisers, Global Insight Conferences, have offered an exclusive discount for Chinwaggers (see below). Here's what they have to say about the conference:

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