Lauren Cotton's blog

Lauren Cotton

I joined Chinwag in August '10. I work across Chinwag, Chinwag Jobs, Digital Mission and Social Media Week London mostly on communications & publicity - chatting to you wonderul folk via blogs, newsletters, twitter, facebook, linkedin etc.

I also do illustration in my spare time, take a peek! Tumblr // Web Store

Fancy Yourself as an Olympic Reporter? Apply to be a #CitizenCurator & Share your Experiences


University of Westminster and Museum of London are on the hunt for 12 #citizencurators to record life in London during the Games.

As everyone knows, the great moments of the Olympics will be photographed & written about, with opinions of organisors, commentators and celebrities in the media - but what about the experience of the humble London resident?

That's where the #citizencurators come in! #Citizencurators is a research project developed by the University of Westminster for the Museum of London that explores what it is like to live in London during the Olympic fortnight (July 27 – August 12).

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[Infographic] Facebook Timeline for Pages - Perfect Your Image Sizes

Facebook's timeline has been in effect for pages for a few months after changing on 30th March earlier this year. Anyone who's used it knows it can be a little tricky at times to make things, particularly images, the correct size to look good on their page.

The revealed this super helpful infographic earlier this year to help with exactly that problem, indicating exactly the dimensions you need. With our Facebook Marketing Bootcamp and Conference (17th / 18th July) coming up next week, what better time to refresh your page and brush up on your skills?!

The below infographic covers profile photos, cover photos, custom tab photos / logos, shared photo, highlighted photo and custom tab page.

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Speaker Q&A with Nils Mork-Ulnes, Head of Analytics at Beyond

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The Facebook Marketing Conference (Weds 18th Jul) is only a week away and to give you a sneak peek into some of the insight that'll be shared, we've managed to grab a few minutes with some of the speakers.

Up first is Nils Mork-Ulnes, Head of Analytics at Beyond.

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Facebook Marketing Conference: Facebook Keynote & Full Agenda Announced

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What better way to begin our Facebook Marketing Conference next week (Weds 18th July) than with Facebook themselves?!

After some essential tea & coffee and a short welcome, we'll kick things off with a keynote from Andy Pang, Measurement Solutions Group Lead from Facebook.

You'll then get to hear about BBC Worldwide, Cadbury Dairy Milk / Kraft Foods, Yorkshire Tea, Manchester City FC, TBG Digital, Beyond, Markettiers4DC, Edelman, GlobalWebIndex and more! The full programme is below...

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The Story Behind The Guardian's World-beating Facebook App

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In this guest post, Martin Belam, the man behind The Guardian Facebook App, explains the thinking behind the app and where he sees it leading both media companies and brands.

Last September, Facebook promised to forever change the face of sharing on the web, with the launch of new features of the Open Graph allowing apps to automatically share a users actions. Reception, it would be fair to say, was mixed. For publishers it presented an opportunity to vastly increase traffic and reach, whilst for some people it “ruined” sharing. Nine months on, what does the picture look like?

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Cadbury's, Manchester City FC, We Are Social & GlobalWebIndex join Facebook Marketing Conference (18th July)

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With two weeks left to go 'til Facebook Marketing Conference (18th Jul, ICO Conference Centre, London) we're very pleased to announce more amazing speakers joining our line-up from the likes of Cadbury Dairy Milk, Manchester City FC, TBG DigitalGlobalWebIndex and We Are Social.

That's in addition to our already super line-up: we'll be hearing from Nokia, BBC Worldwide, Yorkshire Tea and more! Find out more about our new speakers below.

There are a few tickets remaining, which you can get your hands on for only £145 + VAT. Check out the Facebook Marketing Bootcamp (17th July) for hands on training the day before the conference and if you fancy coming along to both the Facebook Marketing Bootcamp and Conference, grab a combo ticket for just £395 + VAT. Book your place now!

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[Infographic] Euro 2012 - Spain Victorious (on Twitter too!)


As you know, here at Chinwag, we love a good infographic. And we've all noticed how social media - particularly Twitter - is changing the way we watch, engage and interact with sports.

Euro 2012 set a new Twitter record, with 15,358 tweets per second during the Spain vs Italy final, as we know, Spain won - but it appears that they also won in terms of tweetage (that's a word in the Chinwag dictionary), as shown by the below infographic put together by sports website, with Twitter data from Sysomos.

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Social Media Week's #InstagramYourCity Competition Ends - See London's 1000+ Entries


The wonderful Social Media Week competition, #InstagramYourCity, where entrants submitted edited photos of this September's 15 Social Media Week cities, has come to an end!

Running from 1st May til 30th June, here in London we've had over 1000 fabulous entries, all of which can be viewed on our two Pinterest boards:

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New Speakers Announced for Facebook Marketing Conference inc Yorkshire Tea & BBC Worldwide

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Following on from our Speaker and Programme announcement last week, we're very excited to announce new speakers have been added to the Facebook Marketing Conference (18th July) line-up, including Vincent Sider from BBC Worldwide, Dom Dwight from Yorkshire Tea and Digital Communications Consultant, Kathryn Corrick.

Find out more about each new speaker below, and remember to book your place now!

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Speakers & Programme Highlights Announced for Facebook Marketing Conference 2012

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With just less than a month remaining until the return of the Facebook Marketing Conference (18th July, Central London), we've got some exciting announcements about who'll be joining us and what hot topics will be on the agenda.

We'll be getting insight from speaker's who've worked with the likes of Nokia, Microsoft, Visa, Sony, the GuardianBBC and loads more! See who'll be speaking at the Facebook Marketing Conference below.

If that wasn't enough, our programme will cover a huge variety of topics, including Facebook's timeline & what it means for marketing, social shopping, getting the most out of Facebook Ads & Sponsored Stories, Facebook gaming and more - more info and further Programme Highlights below.

Book your place now and join us for a day of valuable insight, analysis and case studies. Check out our Facebook Marketing Bootcamp (17th July) for hands on training the day before the conference.

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Flumes News: Social Media's Top 5 London 2012 Olympic Commercials

With the Olympics fast approaching (just 38 days, 10 hours and counting...) Flumes News has collected the Top 5 Olympic commercials, reaching that title by being most tweeted - celebrating upcoming events, showcasing the world's top atheletes and with a little hint of classic British humour too.

In Olympic tradition, my Gold, Silver and Bronze of the 5 are included below. Personally I wish the Olympics was like the first, complete with business men fencing with umbrellas in the City...

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Give your Facebook Page a boost with SEO hints, tips & advice from Distilled & Facebook

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In a collaboration with international online marketing agency, Distilled, Facebook have released their first video providing users with advice for optimising their Facebook Pages for search engines.

The video, "SEO for Facebook Pages" covers the basics on how businesses can optimise their Facebook Page for better ranking and more ownership of the search engine results page for keywords. Viewers are taken through step-by-step guides for a number of processes in building optimised Facebook Pages, followed by how to get links and likes. 

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Facebook Geniuses: Macy's, Sephora, Lancôme and Michael Kors

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L2 and Buddy Media recently revealed the results of their second annual Facebook IQ Index®, with Macy's, Sephora, Lancôme, and Michael Kors ranked as "Geniuses".

The Index measures digital aptitude of 100 iconic luxury and prestige brands across Beauty, Fashion, Specialty Retail, and Watches & Jewellery on Facebook, the world's largest social media platform.

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On Your Marks, Get Set...GO Submit Your SMWLDN Sept 2012 Event!

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Earlier this year in February, Social Media Week London saw 178 events take place, hosted by 97 wonderful event partners. 391 speakers shared their knowledge, thoughts, ideas and opinions with 15,000 attendees and 10,000 online viewers

Now it's your chance to get involved again! Social Media Week London is back for Round Two this September (24th - 28th) and it's finally time for you to start submitting your events...

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Win Tickets to the GameHorizon Conference (27th - 28th June 2012)


The GameHorizon Conference (27th - 28th June '12), now in its fifth year, celebrates the successes of the global games industry, showcasing future opportunities and bringing together movers and shakers from around the world.

This year will be no different, aiming to inspire and entertain an audience of attendees from around the games and entertainment industry.

We're delighted the organisers have offered one lucky Chinwagger the chance to win a free conference ticket worth £350.00 + VAT.

Entering the competition could not be easier, simply follow the link below, fill in the form and a ticket could be yours.

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