October 2012

#SMWLDN in Rewind: Making Social Work for Your Business, Hosted by Oracle

Making Social work for Your Business, hosted by Oracle, took place on Tuesday 25th Sept at the Advertising & Marketing Hub at Facebook.

The rise of social media has dramatically changed the way people communicate…irrevocably. The explosion of social has been tremendous, as Facebook closes in on one billion consumers and Twitter approaches 200 million, not to mention emerging platforms like Google+, Instagram and Pinterest.

It’s also clear that companies are fast waking up to the power and value of social. Some organisations have already embraced social and are up and running; using it to connect marketing, sales, commerce and customer service together for an enhanced customer experience, through seamless, real-time responsiveness and high-touch engagement. Others are more tentative and questions remain over value, measurement and how to scale social campaigns.

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Meet Korea’s Top Tech Startups: Google’s Global K-Startup Winners Hit London 5-9th Nov

South Korea: the most connected country on the planet. 100Mbps broadband is the norm (N.B. UK government, that is super-fast). The economy is growing at 6.1% and local industry giant Samsung has a combined turnover is larger than Apple, Google & Microsoft combined.

That infrastructure would make any startup’s mouth water. Just imagine the possibilities? Luckily, we don’t have to, Chinwag is delighted to welcome the winners of Google for Entrepreneur’s Global K-Startup program to London. The group are coming to London 5-9th Nov and we’re chuffed to be working with Google to show them the best of the city.

And there's two opportunities to meet, greet, network and find out more about the companies and the digital market in South Korea.

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Social, Local and Content Marketing...in Song

Little Howard, Hymn to Telford

One of the themes that emerged from the recent Social Media Week London was the importance of content as a marketing tool. Whether it's being used to drive traffic, sell stuff, engage users, building brand equity the brand's hopeful quest to create a meme is a challenge for plenty of marketers.

A campaign doesn't have to be pretty to work. Throw in a little social, make it local and you have a winning formula, surely? Maybe this is the carefully planned strategy behind the marketing for comedian Howard Read's latest tour or he's a prodigious songwriter with a penchant for small town Britain.

For each town Howard and his cartoon side-kick, Little Howard, visit, they're creating a song, complete with local facts, history and irritatingly good ear-worms, "I'm a fool for Poole". Songs include: Hymn to Telford, The Daft Half of Bath, All Will Be Revealed in Sheffield and Song for Poole.

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[Infographic] Coolness of Blue in Web Design by TemplateMonster

chinwag psych 9th may header

blue header

Blue Eyes, Blue Suade Shoes or maybe you're just Blue (Da Ba Dee, Da Ba Daa) - it seems this shade is top of the charts in more ways than one.

As the lovely Nathalie Nahai mentioned at her Psychology of Online Persuasion book launch last week, blue is a very popular colour for the web - and that's now been backed up by TemplateMonster.com's new infographic, "Coolness of Blue in Web Design" below, looking at it's influence on genders, cultures and more.

And if you missed out on our latest psychology event, keep your eyes peeled for our 2013 events schedule announcement coming soon!

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£150k Grant Announced for Music Apps - Deadline 8th Nov

Music Note Bokeh by Daniel Paxton

IC tomorrow, part of the Technology Strategy Board, have launched a Digital Innovation Contest for Music.

There's £150k up for grabs in this contest to encourage digital innovation in the music sector. The contest has six challenges under three themes: rights and monetisation; digital and live music; and linking digital to physical.

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Win a Ticket to Smartphone & Tablet Games Summit (15th Nov)

smartphone

The Smartphone & Tablet Games Summit London (15th November) is a single day conference focused on the emerging smartphone and tablet games space.

We're delighted the organisers have offered one lucky Chinwagger the chance to win a free conference ticket worth £450.00.

Entering the competition could not be easier, simply fill in the form below by Tuesday 6th November and a ticket could be yours.

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SMWLDN in Rewind: Personalisation Using Social Data in a World of Noise

smwldn chalk

Global Dawn's event, Personalisation Using Social Data in a World of Noise, took place at the Sport, Entertainment & Culture Hub at Engine on Wednesday 26th.

The event explored why personalisation has become so fundamental to business, and why is “social data” the key to unlocking the promise of one-2-one marketing? It also looked at exactly how to harness social data, pin-pointing exactly what data is important in a haystack of social noise.

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SMWLDN in Rewind: Through The Eyes of a Child, The Social Media World of 6-11 Year Olds

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smwdoco

Taking place on Wednesday 26th Sept at the Sport, Entertainment & Culture Hub at Engine, DOCO's Through the Eyes of a Child: The Social Media World of 6 - 11 Year Olds took the audience on a journey into the mind's of children and how they see and use social media.

Kids are inherently social and are very active on many social media platforms; therefore they are a hugely important part of the social media landscape. Platforms such as Facebook, Moshi Monsters and Club Penguin are arguably making a significant influence on the development of this first generation of social media users, yet this audience is isn’t often discussed and as such is not properly understood.

This discussion focused on what kids are doing on these networking sites, how and why they are so engaged with each other and the platforms, and looked at the psychology behind these behaviours. The event explored what we can learn from today’s generation and what implications these hold for the future.

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Simon Says: Twitter Needs These 3 Improvements

tweet tweet

I love Twitter. I never shy away from admitting I think it’s the best social media platform around at the moment and will continue to be so. Why? Well it knows it’s place online. It knows that people are only using a handful of sites every day so to be one of those sites you need to have content that brings people back.

Twitter is a great place to find things out but this post is more about the main three things that bug me about the platform.

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The UK's Top Youth Brands According to 18-24s

youth 100

A list of the top brands that 18-24s love has been revealed by The Beans Group. The results are the output of a month-long research project, The Youth 100. We asked young people to reveal their sentiment towards brands across industries ranging from technology, fashion and entertainment to retail, travel, finance and more.

Over 1,000 18-24s gave their views. We used an online survey to measure sentiment, and followed it up with focus groups.

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