October 2012

SMWLDN in Rewind: Heroes of Social Innovation, supported by Nokia

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Monday's talk at the Business & Enterprise Hub at Hub Westminster started with a keynote from Peace One Day founder, Jeremy Gilley, followed by Frontline SMS founder Ken Banks, in which they explored the people and organisations that are harnessing the opportunity the technology provides to overcome social challenges, the heroes of social innovation.

The rise of social media and social technology has demonstrated its power to revolutionise industries, change governments and empower social movements. In a very literal sense, the power to connect and collaborate is quite literally changing the world. Mobile technology and social networks enable groups to self-organise and campaigns to gain worldwide momentum.

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31 October 2012 by Rebecca Rosman

SMWLDN in Rewind: 10 Principles for an Open, Connected and Collaborative World

FB SMW

On Thursday at the Advertising & Marketing Hub at Facebook, Toby Daniels, Founder & Executive Director of Social Media Week shared 10 Principles for an Open, Connected and Collaborative World, providing examples of how individuals and organisations are leveraging the power of technology and the creative potential of social media to achieve extraordinary outcomes.

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31 October 2012 by Rebecca Rosman

SMWLDN in Rewind: Cuddles Or Funnels: Social Engagement vs. Social Commerce

Cuddles or Funnels hosted by SYZYGY

On 27th September at our Advertising & Marketing Hub at Facebook, digital marketing agency, SYZYGY, hosted Cuddles or Funnels: Social Engagement vs Social Commerce - a lively panel debate which asked where exactly *is* social media's sweet spot?

Is it the warm embrace of social CRM and two-way engagement with a share-happy audience that powers the business relationship and growth? Or is it an effective sales channel with Finance Director-pleasing ROI and a treasure trove of targeting data?

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30 October 2012 by Rebecca Rosman

SMWLDN in Rewind: Developing a Digital Strategy in a Social World

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Developing a Digital Strategy in a Social World took place on Weds 26th Sept at the Advertising & Marketing Hub at Facebook. Digital media has gone through more revolutions in the last decade than other forms of media have experienced across their lifetimes. From web 2.0 to commoditisation of display advertising to sweeping changes of social media.

How do the world’s leading digital strategists plan, develop and maintain a coherent brand in such tumultuous times? Tune into the livestream below and catch up with our expert line-up of strategists who handle some of the world’s leading brands as they navigate the rigours of a changing digital landscape. Panelists at this session included Sonia Carter (Kraft Foods Europe), Justin Pearse (Bite Communications), Johannes-Tobias Lorenz (McKinsey), Craig Hepburn (Nokia) and Alastair Duncan (Alternative Genius).

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30 October 2012 by Rebecca Rosman

Korea's Top Tech Talent: Meet the Companies

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In just over a week, we'll be joined by some of Korea's top tech talent, the winners of the Google Global K-Startup competition, in London from 5 - 9th November.

We know you'll be just as keen to chat with them as we are - so there's two opportunies where you can meet them: South Korea's Global K-Startups Pitch London (6th Nov) and Seoul2Seoul - An Evening of Networking for UK and Korean Startups (8th Nov).

You can sign up for both below, but first, let's meet the companies...

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26 October 2012 by Francesca Heath

Your Brilliant Idea - the World’s Next Big Thing? Win A Trip to CES 2013 with UKTI's New Competition

CES

UK Trade & Investment (UKTI), in partnership with the Consumer Electronics Association (CEA), is launching a unique competition for UK start-ups actively working in the consumer electronics space to attend the world’s largest consumer electronics show - 2013 International CES - in Las Vegas in January 2013 and CES Unveiled LONDON 2012.

UKTI’s competition will give the winning UK start-ups an unmatched opportunity to be part the world’s largest and most prestigious consumer electronics show.

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23 October 2012 by Chinwag Team

Fashion and Music Entrepreneurship Conferences Launched for Global Entrepreneurship Week 2012

Following the success of our SMWLDN Fashion Day, we're happy to announce two free-to-attend upcoming events, focusing on digital and enterprise in the creative industries of Fashion & Music.

Enterprising Fashion (14 Nov) and Enterprising Music (16 Nov), taking place as part of Global Entrepreneurship Week (18-22 Nov) will bring together experienced entrepreneurs, early startups and individuals thinking about taking the plunge and setting up businesses in the fashion and music industries.

Designed for current and future entrepreneurs, existing startups and established companies looking to innovate, the events will provide insight into how markets and consumers are changing, how business and business models are adapting and where this disruption provides opportunity.

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23 October 2012 by Francesca Heath

It's Back! Digital Mission returns to New York for Social Media Week NYC, Feb 2013

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Digital Mission will be returning with its fourth expedition to New York next Spring, from 18th - 22nd February 2013 to take full advantage of the 150+ events taking place during Social Media Week New York.

Following on from 2010's successful Digital Mission to NYC trip, this Mission to New York will co-incide with Social Media Week New York. We'll be putting together a Mission Programme (see more below) but we'd also like to make Digital Mission as open and collaborative as possible, so we'll also be holding a Meetup on Thursday 22nd November where you'll be able to suggest anything you'd like to see included in the trip.

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23 October 2012 by Lauren Cotton

#SMWLDN in Rewind: Facebook Creative Best Practices and Measuring Success

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Held on Tuesday 25th by Facebook at the Advertising & Marketing Hub at Facebook, this session was designed to inspire both brands and agencies to engage their customers in highly effective ways on Facebook and covered:

  • Creative best practices for reaching and engaging audiences on Facebook
  • How to measure success and ROI of your activities

Eric Edge (Head of Marketing Communications, EMEA, Facebook) discussed creative best practices for reaching audiences on Facebook and Alex North (Measurement Partnership Lead, EMEA, Facebook) presented an overview of how to measure the success of your Facebook activities. Check out what they had to say in the livestream below.

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22 October 2012 by Rebecca Rosman

Win a Ticket to Social Gaming & Gambling Summit (15th Nov)

farmville

The third annual London Social Gaming & Gambling Summit (15th Nov) is a conference focused on the intersection of mobile gaming, immersive worlds, real-life brands, and social networking. 

We're delighted the organisers have offered one lucky Chinwagger the chance to win a free conference ticket worth £450.00.

Entering the competition could not be easier, simply fill in the form below by Thursday 8th November and a ticket could be yours.

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22 October 2012 by Lauren Cotton