October 2012

“Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface.”
 
Sounds good… but what exactly does this mean for marketers working in the digital space who are being ever more charged with refining and increasing ROI, adding value and making a tangible impact?

Well, as Google puts it in their oh-so-handy video, ‘Google Tag Manager puts you, the marketer, back in control of your digital marketing’. Using tags to help optimise marketing efforts and increase web traffic shouldn’t be neglected, and Google Tag Manager, promises to make this process easier and quicker. For those of us who don’t have code running through our veins, free tools such as this, that simplify the organisation and administration of digital information comes as a welcome solution.
 

The afternoon of Tuesday 25th at the Sport, Culture & Entertainment Hub saw Eventbrite's How Social Media Powered the Pop-Up. From boutiques to burger bars, cinemas to spas - pop-ups are delighting curious Londoners all over the city.

But how do these one-off ventures create lasting buzz? And what makes some pop-ups mythical, and others missable? Most work without the luxury of big brand marketing budgets.

This panel discussion brought in the experts behind the pop-ups, including Andrew Swain (Boxpark), Alice Hodge (Art of Dining), Max Bergius (Art Wednesday), Sam Michel (Chinwag) and Dan Young (Young & Foodish). Check out the livestream below and get in on the pop-up discussion.

Tuesday morning at the Sport, Entertainment & Culture Hub at Engine saw The Decision Makers: The Truth Behind the Family Purchase Dynamic, hosted by DOCO London. Catch up with the Livestream below.

Families in the UK spend around £187B a year yet not much is known about the complicated decision making dynamic that goes into how that money is spent. This session looked at who in the family makes what decisions and how the members of the family influence each other and what role social media plays in inter-family communications and the decision making process.

What's Happening to the Memesphere, hosted by Jam's Kate Miltner (@katemiltner) took place on Monday 24th September at the Sport, Entertainment & Culture Hub at Engine. Catch up with the livestream below.

Memes used to be the province of an internet subculture based around sites and forums like 4chan and Something Awful. But over the past few years, memes have gone from “inside jokes your friends don’t get” to a key element of cultural discourse and a part of the mainstream news cycle. During the session, Kate Miltner discussed how the memesphere has evolved, where it might be going and what these changes mean for the online cultural landscape.